PDQ Software
Commercial

For this project I was tasked with creating an animated pre-roll spot for PDQ, an IT software company out of Salt Lake City, Utah. The goal was to create something informative but also fun and true to the tongue-in-cheek culture of the brand itself. When the ad aired it delivered record performance and conversion numbers for the company, and at a completion rate of 85%, towering above the company's previous efforts which typically hovered around only 30%. As a bit of a fun Easter egg, every character featured in this video is a cartoon version of someone that actually works at PDQ.