At Universal Technical Institute, I led a range of branding and marketing initiatives designed to connect with students and auto enthusiasts while reinforcing the school’s reputation as a leader in technical education. From a full redesign of UTI’s fleet of trucks and trailers—featuring real students alongside program-specific vehicle imagery, to the development of high-impact campaigns like the nationwide “Rise and Wrench” posters, I created work that was both authentic and aspirational. My contributions spanned digital and print, including online ad campaigns across platforms like Twitch and Pandora, course catalogs, and social media design, as well as hands-on photography and partner content for figures such as Mike Rowe. These efforts not only elevated UTI’s brand presence but also gave students a sense of pride and ownership in how their school was represented.
Info
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ClientUniversal Technical Institute
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Year2016
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RoleBranding, Social Media, Web Ads
