The NFL
Super Bowl

As our team's Brand Manager, I played a pivotal role in helping our team secure the NFL’s prestigious annual Super Bowl branding and signage contract for multiple years. Partnering closely with our Vice President of Marketing, I drove the complex RFP process, often working late nights to craft a winning strategy that ultimately outperformed numerous competing firms.

After securing the contract, I transitioned into a hands-on creative role as part of the branding and signage team. I contributed across the full spectrum of deliverables, from large-scale stadium wraps, structural signage, and field graphics to promotional campaigns and environmental displays. My involvement spanned both the strategy and execution phases, ensuring seamless coordination and bold, high-impact visuals that transformed the stadium and surrounding venues into a Super Bowl-ready experience.

This project stands as a highlight of my career, and one that combined business development savvy with design execution on one of the world’s largest stages.